{"title":"Styling \u0026 Finishing","description":null,"products":[{"product_id":"strength-shield-leave-in-conditioner","title":"Strength \u0026 Shield Leave In Conditioner","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eAlready awarded 4 beauty awards in 2026, Strength \u0026amp; Shield Leave-In Conditioner has quickly become one of the year's most recognized haircare launches.\u003c\/p\u003e\u003cp\u003eVirtue® Strength \u0026amp; Shield Leave-In Conditioner is a lightweight, leave-in formula that instantly detangles, strengthens fragile strands, boosts elasticity, and shields against damage. \u003c\/p\u003e\u003cp\u003ePowered by our patented Alpha Keratin 60ku®, this multitasking heat protection leave-in conditioner softens, smooths, and reinforces the cuticle—restoring strength and flexibility while protecting strands from heat (up to 450°F), UV rays, and pollution from mid-lengths to ends. Color-safe, paraben-free, gluten-free.\u003c\/p\u003e\u003cp\u003e*Based on independent, third-party instrumental data\u003c\/p\u003e\u003ch3\u003eIdeal For\u003c\/h3\u003eFor all hair types, especially those who tend to tangle.\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eSpray throughout clean, damp hair, concentrating on the mid-shaft and ends. Do not rinse. Comb through hair to distribute evenly, style as usual.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eSpecialty Moringa Seed and Chia Seed Extracts\u003c\/strong\u003e: Help prevent breakage \u0026amp; strengthen bonds.​\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro-Vitamin B5 \u0026amp; Amino Acid Blend​: \u003c\/strong\u003eHelps support hair’s structure for optimal strength \u0026amp; elasticity.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eShea Butter, Olive-Derived \u0026amp; Castor Oil Esters:​\u003c\/strong\u003e Facilitate shine, hydration, and touchable softness\u003c\/p\u003e\u003cp\u003eSpray throughout clean, damp hair, concentrating on the mid-shaft and ends. Do not rinse. 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Works well as a gentle detangler for children’s hair. \u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":68373467758871,"sku":"refresh-purifying-leave-in-conditioner","price":10.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/5322\/7287\/files\/801172138_virtue-labs-3d3e48524b43d2bfabfc7d8f.jpg?v=1794551242"},{"product_id":"volumizing-primer","title":"Volumizing Primer","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eVirtue® Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style while it works to strengthen hair and protect it from heat damage. Color-safe, paraben-free, gluten-free.\u003c\/p\u003e\u003cp\u003e*Consumer perception study results by a third-party lab.\u003c\/p\u003e\u003ch3\u003eIdeal for\u003c\/h3\u003e\u003cp\u003eFor all hair types looking to prep hair and maintain the architecture of style without weighing hair down. Especially good for those with fine or flat hair sensitive to product build-up.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eSpray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eHydrolyzed Wheat Protein: Increases suppleness, enables styling ease, and improves hair sheen and texture\u003c\/p\u003e\u003cp\u003ePanthenol (Vitamin B5): Delivers moisture, softness, and shine\u003c\/p\u003e\u003cp\u003eHydrolyzed Soy Protein: Helps improve manageability while conditioning and moisturizing\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":68373471756567,"sku":"volumizing-primer","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/5322\/7287\/files\/801172169_virtue-labs-b384e9d8e2f68032f31a638d.jpg?v=1794551250"},{"product_id":"frizz-block-smoothing-spray","title":"Frizz Block™ Smoothing Spray","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eMeet our anti-frizz spray that stands up to even the harshest humidity. Frizz Block™ Smoothing Spray is a weightless, alcohol-free styling spray designed to control frizz, smooth strands, and protect against damage for up to 72 hours. Created for harsh humid conditions, this alcohol-free, heat-activated spray is the prescription-strength equivalent of traditional anti-frizz sprays. This lightweight mist won't create build-up or dry out hair, and it's heat protective up to 450 degrees, leaving hair healthy, silky-soft, and free of frizz for days.\u003c\/p\u003e\u003cp\u003e*Clinical study results by a third-party lab.\u003c\/p\u003e\u003ch3\u003eIdeal for\u003c\/h3\u003e\u003cp\u003eFor all hair types, especially those prone to frizz or likely to react in humidity.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eTowel dry hair. Divide into sections. Shake product well and spray liberally and evenly throughout each section. Blow-dry hair. Heat is required to activate product benefits. For best results, use Smooth Shampoo and Conditioner.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eSpecialty Lipopeptide: Eliminates and controls frizz with humidity-blocking technology for all hair types.\u003c\/p\u003e\u003cp\u003eRice Protein, Tara Tree Fruit Extract, and Sunflower Sprout: Help protect against color fading and distorting and the drying, damaging effects of UV\/solar exposure.\u003c\/p\u003e\u003cp\u003eChia Seed and Green Tea Leaf Extract: Provides anti-pollution protection against the drying and damaging effects of environmental pollutants and free radicals.\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":68373473952023,"sku":"frizz-block-smoothing-spray","price":13.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/5322\/7287\/files\/801172350_virtue-labs-f4c3e33af874abf208712177.jpg?v=1794551258"},{"product_id":"curl-defining-whip","title":"Curl-Defining Whip","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eVirtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage. \u003c\/p\u003e\u003cp\u003e*Consumer perception study results by a third-party lab.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eShake well. Turn can upside down and dispense a golf ball-size amount of product into palm. Distribute evenly through damp hair, scrunching from the bottom up. Twist individual curls for a more defined look. Air dry or diffuse dry on low speed.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eShea Butter\u003c\/p\u003e\u003cp\u003eHydrolyzed Adansonia Digitata Seed Oil (Baobab): Revitalizes damaged hair and protects against moisture loss and the drying elements\u003c\/p\u003e\u003cp\u003eChia Seed Extract: Helps provide antioxidant protection from environmental pollutants\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":68373474050327,"sku":"curl-defining-whip","price":12.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/5322\/7287\/files\/801172356_virtue-labs-f3c50922446ea4195b46ce68.jpg?v=1794551260"},{"product_id":"texturizing-spray","title":"Texturizing Spray","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eVirtue Labs Texturizing Spray is a lightweight texturizing mist and styling spray that instantly adds definition, texture to your hair. Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight texturizing spray delivers a lustrous, healthy finish while infusing hair with immediate, flexible and buildable texture. It helps to protect against UV damage and keep hair looking its best. Non-sticky formula. Protects against UV damage. The finished look? Effortless styling and lightweight hold with no added weight or stickiness.\u003c\/p\u003e\u003cp\u003e*Consumer perception study results conducted by a third-party lab.\u003c\/p\u003e\u003ch3\u003eIdeal For\u003c\/h3\u003e\u003cp\u003eFor all hair types and anyone looking for added texture and definition.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eHydrolyzed Wheat Protein\u003c\/strong\u003e: Helps increase body while improving the sheen and texture of hair\u003c\/p\u003e\u003cp\u003ePanthenol (Vitamin B5): Delivers moisture, softness, and shine\u003c\/p\u003e\u003cp\u003eAloe Extract: Conditions and nourishes hair, leaving it soft and shiny\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free · Vegan\u003c\/p\u003e\u003cp\u003eFull Ingredient List\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA bright and multifaceted blend of citrus and woods (a yin and yang of fragrance for your hair), plus shine-enhancing mandarin and antioxidant-rich Amyris essential oils.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eShake well. 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