{"title":"Liquid Shampoo","description":null,"products":[{"product_id":"recovery-shampoo","title":"Recovery Shampoo","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eVirtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product that deposits pure, bio-identical keratin protein directly into the hair. It fills in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-safe, paraben-free, gluten-free.\u003c\/p\u003e\u003cp\u003e*Consumer perception study by a third-party lab on Recovery Shampoo \u0026amp; Conditioner regimen use.\u003c\/p\u003e\u003ch3\u003eIdeal for\u003c\/h3\u003e\u003cp\u003eFor all hair types, especially hair that's damaged or in need of extra care.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eWork a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner; rinse thoroughly. \u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eHydrolyzed Quinoa: \u003c\/strong\u003eThis plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention, and shine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBaobab Seed Oil: \u003c\/strong\u003eFrom the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGrapefruit Extract: \u003c\/strong\u003eLoaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrance and shine.\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003eFull Ingredient List\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":68373455667479,"sku":"recovery-shampoo","price":13.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/5322\/7287\/files\/801171903_virtue-labs-6da443e33ba859cbba4f2ec1.jpg?v=1794551217"},{"product_id":"full-shampoo","title":"Full Shampoo","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eVirtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo is specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. Color-safe, paraben-free, gluten-free.\u003c\/p\u003e\u003cp\u003e*Consumer perception study by a third-party lab on Full Shampoo \u0026amp; Conditioner regimen use.\u003c\/p\u003e\u003ch3\u003eIdeal for\u003c\/h3\u003e\u003cp\u003eFor all hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eWork a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Full Conditioner, rinse thoroughly.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003ePhospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.\u003c\/p\u003e\u003cp\u003ePink Pomelo: Rich in Vitamin A, C, B1 and zinc, it’s a vitality shot for your hair.\u003c\/p\u003e\u003cp\u003eArtichoke Leaf: A nurturing botanical loaded with lipids and protein to help seal and strengthen hair’s cuticle.\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":68373457010967,"sku":"full-shampoo","price":5.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/5322\/7287\/files\/801171955_virtue-labs-8b9cd637a6dfd72961c12535.jpg?v=1794551220"},{"product_id":"shampoo-for-thinning-hair","title":"Flourish Shampoo for Thinning Hair","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eFlourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins, rice-based humectants and active plant extracts, this shampoo clears scalp irritation and flaking. Color-safe, paraben-free, vegan and gluten-free.Ready for the data? Find out more about the results of Flourish® clinical studies here.\u003c\/p\u003e\u003cp\u003e*Clinical study results after 6 months of Flourish regimen use conducted by a third-party lab.\u003c\/p\u003e\u003ch3\u003eIdeal for\u003c\/h3\u003e\u003cp\u003eFor all hair types experiencing thinning hair.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eWork a quarter-size amount of shampoo into a rich lather between palms. Apply to wet hair, massage into the scalp, work lather through the ends, and rinse.\u003c\/p\u003e\u003cp\u003eUsage: Daily or as needed\u003c\/p\u003e\u003cp\u003eTexture: A gentle, lathering shampoo with a clean finish.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eBiomimetic Signal Peptides:\u003c\/strong\u003e:Nourish and calm the scalp to help create a healthy environment for hair growth.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSodium Hyaluronate + Red Algae Extract: \u003c\/strong\u003eProvides lightweight hydration and a sheer “moisture shield” to thicken hair and keep the fibers supple.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSodium Hyaluronate + Red Algae Extract: \u003c\/strong\u003eProvides lightweight hydration and a sheer “moisture shield” to thicken hair and keep the fibers supple.\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e Full Ingredient List\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":68373458878743,"sku":"shampoo-for-thinning-hair","price":13.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/5322\/7287\/files\/801171965_virtue-labs-5ca7edba0e30f5688f452266.jpg?v=1794551222"},{"product_id":"scalp-remedy-shampoo-cfg","title":"Scalp Remedy Shampoo","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eVirtue® Scalp Remedy Shampoo balances the microbiome and nourishes the scalp while gently cleansing, refreshing, and hydrating hair.This unique, drug and fragrance-free formula marries skincare-inspired ingredients with our proprietary Alpha Keratin 60ku Clinical®, a protein 100% bio-identical to the keratin naturally found in your hair and scalp. It rebalances the scalp microbiome while simultaneously reversing hair damage, repairing, strengthening, and hydrating stressed strands. Finally, you don't have to choose between a healthy scalp and your healthiest hair — Have it all. Your healthiest hair, scalp to ends.For all hair and scalp types. Especially great for dry, oily, or irritated scalps.\u003c\/p\u003e\u003cp\u003e*Clinical study results on scalp product regimen use by an independent third-party lab. Resulting from an unbalanced scalp.\u003c\/p\u003e\u003ch3\u003eIdeal for\u003c\/h3\u003eFor all hair and scalp types, especially irritated, flaky scalps.\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003e\u003cspan\u003eApply a quarter-sized amount to wet hair, massage into the scalp, and work the remaining lather through the ends. Rinse thoroughly and follow with Scalp Remedy Conditioner.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eUsage: Formulated for daily use, even for those with a sensitive scalp\u003c\/p\u003e\u003cp\u003eTexture: A light, lacy lather that rinses clean without stripping or dehydrating scalp or hair\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAlpha Keratin 60ku Clinical®: Helps balance the scalp microbiome and pH while promoting healthy hair\u003c\/p\u003e\u003cp\u003eWhite Willow Bark Extract: A natural alternative to salicylic acid that gently exfoliates dead skin cells from the scalp\u003c\/p\u003e\u003cp\u003eAniseed Myrtle Extract: Helps promotes a healthy scalp and microbiome\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003e Fragrance-free. Non-irritating.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":68373462679831,"sku":"scalp-remedy-shampoo-cfg","price":13.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/5322\/7287\/files\/801172011_virtue-labs-53c2c69cf2da86ea3eb22299.jpg?v=1794551228"},{"product_id":"smooth-shampoo","title":"Smooth Shampoo","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eVirtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing. Color-safe, paraben-free, gluten-free.\u003c\/p\u003e\u003cp\u003e*Consumer perception study results by a third-party lab on Smooth Shampoo, Conditioner \u0026amp; Un-Frizz regimen use.\u003c\/p\u003e\u003ch3\u003eIdeal for\u003c\/h3\u003e\u003cp\u003eFor all hair types, especially those with frizz-prone, wavy, or curly hair.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eWork a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Smooth Conditioner, rinse thoroughly.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003ePink Pomelo: A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality.\u003c\/p\u003e\u003cp\u003ePhospholipids: Derived from natural soybeans to help fight frizz and protect against humidity.\u003c\/p\u003e\u003cp\u003eGotu Kola: A multitasking Indian herb that promotes strength, smoothness, and luster.\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":68373462909207,"sku":"smooth-shampoo","price":13.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/5322\/7287\/files\/801172017_virtue-labs-f8efae50db9dbb3a69acc586.jpg?v=1794551230"},{"product_id":"curl-shampoo","title":"Curl Shampoo","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eVirtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles.\u003c\/p\u003e\u003cp\u003e*Consumer perception study results by a third-party lab on Curl Shampoo \u0026amp; Conditioner regimen use.\u003c\/p\u003e\u003ch3\u003eIdeal For\u003c\/h3\u003e\u003cp\u003eHair types with a broad range of soft waves to highly textured curl patterns.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eWet hair thoroughly, work a quarter-size amount of shampoo into a rich lather between palms. Apply to wet hair, massage into the scalp. Work lather through the ends and rinse.\u003c\/p\u003e\u003cp\u003eUsage\u003cbr\u003e Daily or as needed\u003c\/p\u003e\u003cp\u003eTexture\u003cbr\u003e A luxurious, creamy lathering shampoo that maintains hair’s natural hydration\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eJojoba Oil\u003cbr\u003e\u003c\/strong\u003eProvides moisture and hydration to enhance shine and detangling\u003cbr\u003e\u003cstrong\u003eCeratonia Siliqua Gum\u003c\/strong\u003e\u003cbr\u003eLocks in moisture and helps define curls\u003cbr\u003e\u003cstrong\u003eBean-Based Polymers\u003c\/strong\u003e\u003cbr\u003eFacilitate curl formation and definition\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes.\u003c\/p\u003e\u003cp\u003eAbout Our Fragrances\u003cbr\u003e Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. 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Because it's free of harsh, stripping ingredients and purple color deposits, the ColorKick De-Brassing Shampoo is a gentle and nourishing option for toning all hair shades.\u003c\/p\u003e\u003cp\u003e*Consumer perception study results by a third-party lab.\u003c\/p\u003e\u003ch3\u003eIdeal For\u003c\/h3\u003e\u003cp\u003eFor anyone who colors their hair.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eApply to wet hair. Massage into a rich lather for at least 60 seconds.\u003c\/p\u003e\u003cp\u003eUsage\u003cbr\u003e 1-2x per week in place of regular shampoo\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eTurmeric Root Extract\u003c\/strong\u003e\u003cbr\u003eWorks in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV\/solar exposure, environmental pollutants, and free radicals.\u003cbr\u003e\u003cstrong\u003eViola Odorata Flower\/Leaf Extract, Lavender Flower Extract, Rosemary Leaf Extract\u003c\/strong\u003e\u003cbr\u003eNeutralize brassiness and reduce yellowing in a broad range of both natural and color-treated hair tones, including silver\/gray hair.\u003cbr\u003e\u003cstrong\u003eSpecial Blend of Chamomile Extract, Lemon Fruit Extract, Red Cabbage Extract, Purple Ginseng Extract, and 100% natural Salicylic Acid from Wintergreen Leaf Extract\u003c\/strong\u003e\u003cbr\u003eProvide subtle, cumulative brightening of yellow tones and rinse away brassiness.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eSulfate Free · Paraben Free · Phthalate Free\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eSynthetic Color \u0026amp; Dye Free · Gluten Free\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eCruelty Free ·\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.\u003c\/p\u003e\u003cp\u003eAbout our Fragrances\u003cbr\u003eVirtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. 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Color-safe, paraben-free, gluten-free, vegan, and cruelty-free, it's ideal for all hair types looking to maintain a fresh, just-washed feel between washes, without residue or compromise. Adds touchable volume while keeping your scalp and strands feeling clean and balanced.\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eShake well before using. Hold can 6–8 inches away from hair and spray evenly throughout roots. Let product absorb oil for 10 seconds. Massage loosely with fingertips or brush through lightly if desired.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eUsage: As needed\u003c\/p\u003e\u003cp\u003eTexture: A sheer and clean mist. Goes on dry, leaving hair touchably soft without feeling coated.\u003c\/p\u003e\u003cp\u003eTip: On non-wash days, apply Virtue® Dry Shampoo at the root to instantly absorb oil and refresh hair between washes. For best results, use immediately in the morning or throughout the day to prevent oil buildup and extend your style. 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